2min chapter

The Storytelling Lab cover image

Brutally Honest About Storytelling Myths with Francisco Mahfuz

The Storytelling Lab

CHAPTER

The Problem With Storytelling Speakers

Gloria Borger: I don't think you can hold someone's attention for 45 minutes to an hour without having at least three four five stories in there. There is just no way that you're going to be able to go through that much time without using examples, she says. "If the examples never come in the form of self story if it's just a slide with a thing on it," said Borger. 'I find it very unlikely you'll be able to make that a particularly entertaining or memorable speech'

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