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Innovation and Sustainability: A Conversation with Allbirds Co-founder & CEO, Joey Zwillinger

The Retail Pilot

CHAPTER

Innovating Sustainability in Footwear

This chapter explores the speaker's transformative journey from biotechnology to retail, driven by a mission to create genuinely sustainable consumer goods. It details the collaborative efforts that led to the successful launch of a shoe brand, navigating challenges from inception to store opening, and examining its cultural impact. The conversation culminates in reflections on the competitive landscape, emphasizing the importance of authenticity and consumer connection in the quest for sustainability.

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