Why Barbie Lives On
The Waves: Gender, Relationships, Feminism
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The History of Barbie
Ruth Annler's original concept for the doll was was razor and razor blades that the doll would be sold at a low price point. Mattel cunningly back in 1955 had risked its entire net worth to advertise directly to children via television. They missed the network to buy time on the very popular Mickey Mouse Club program.
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