Are You Bringing in Revenue Analysts?

Every organization is different and every organization is at a different stage on this journey, this revenue transformation. Organizations are bringing in whether it be a CRO, so a Chief Revenue Officer or a Chief Commercial Officer. We're seeing head of rev ops, which often they will have the sales ops, marketing ops and service ops actually report into them as well. The CEO who from the offset is going to start implementing this culture of alignment of revenue insights that then guide the whole team.