The Evolution of the Blue Ocean Strategy in the Digital Age
Capability Amplifier
The Importance of Purposeful and Relevant Communication
"I'm very, um, you know, there's all sorts of great ideas out there, but blue ocean has, um, it doesn't get talked about very much anywhere," he says. "It probably needs a new iteration because first of all, the digital world ... changes the whole dynamic of what constitutes competition." He adds that Apple turned its users into their R and D by putting them on an app store where they can buy apps for free.
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