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Is Your Product Tennex Better Than the Competition?
Is your product tennex better than the competition? If it is, then you potentially have an unfair advantage. And if paid acquisition is the only way that you are able to grow your company, then i moing to discount that channel of growth greatly. A blue apron is a realy god example of this. Almost all their acquisitions een paid. Once they eate through that, there's almost nowhere else for them. The sort of go you want to find acquisition paths that cost no money. This is a good percentage of the way they grow. Not every company has it, but when you do have that, it works out great.