What Is the Benefit of the $100 Million Offer?

The main headline on the page is help your little one sleep through the night without cry it out. The other thing that you don't hear people talk about much and I actually only came across this recently is it's a good question to ask, what is the benefit of the benefit? That might be the more powerful hook than just with thebenefit of the benefits. And so I think that's really powerful.