The Essentials of Strategy
The Soul of Enterprise: Business in the Transformation Economy
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The Million Reasons Why It Won't Work
If you didn't charge for services, if they were all free, everything, it would be the transformation. That's a viable strategy and yet it freaks people out. Scalability is the key. Samsung produced 295 million smartphones in 2019 compared with the runner up Apple at 197 million. Samsung sells 150 different model phones while Apple sells three. Economies of scale, who cares? You're capturing 66% of the profits.
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