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Peter Block: Freeing Yourself from Consumer Culture

The One You Feed

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Confronting Consumer Culture

This chapter explores the duality of human nature through a parable about two wolves, emphasizing individual responsibility in personal transformation. It critiques modern consumer culture, highlighting how societal values equate self-worth with wealth and creation of a fear-based mindset surrounding scarcity. The discussion also reflects on the importance of finding deeper meaning and purpose beyond material possessions, advocating for a return to community and tradition.

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