5min chapter

Marketing Against The Grain cover image

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Marketing Against The Grain

CHAPTER

Building a Community to Grow Your Business

Kurand: You have to be really thoughtful about what type of product are you building and what stage are you building it for? Kip: There's something that is intrinsically linked to the community, which is lae house, or twitter. Then there's something like Fitye, where all these other things together can make a difference in your bottom line. Oni: It becomes very science heavy, unless leaders make different choices. And i agree. I think this is actually true. We live in a lot of world of social products.

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