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#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Business of Apps Podcast
Apple's App Product Custom Pages Comes Really Handy for the Other Reasons
Apple's app product custom pages come really handy for the other reasons. You can customize a page in a partnership with the influencer and build that experience you just described. Let's talk about one of our beloved acronyms, custom acquisition costs. So, what do you think is coming for these benchmark this year? Well, I think alongside inflation and alongside some recession that we're going to start seeing this year, unfortunately, CACs are going to go up.
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