Theory of Change Podcast With Matthew Sheffield cover image

Theory of Change #069: Elisa Shearer on why people listen to podcasts

Theory of Change Podcast With Matthew Sheffield

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The Different Types of Podcasts

A lot of the right of center media podcasts are directly owned and created by the radio shows. They're literally simulcast of their daily radio or television program. Half of podcast listeners say that they're hearing political opinions on the podcast that they're listening to. So there's a lot of similar content that you see across mediums.

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