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3min chapter
Innovating in the Feminine Care Market
Cold Call
Are You Going to Create a Lower Cost Version of the Product?
An mari has been selling direct to consumer like a warby perker or casper. Are you going to sell a lower price point? Worth mentioning here that thinks are more expensive. Theyr reusable, so over time they can actually be cheaper, but it's just a much more costly afront purchase. And so the decision is for her, do we try to go omne channel, or do we stay focused just on the directed consumer channel?
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