Using Facebook Ads to Drive Growth

Gool's ultimate goal is to speed up the consideration process and convert someone immediately. And it make sense, just with gool having intent baked into it more so when you're when youre creating adds a round specific intent. It's just going that one level deeper, so that when you port that over to facebook, you may not be able to target on that intent, but by putting out that intent, you're gong to draw people to it.

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