Stacking Growth | The B2B Marketing Podcast cover image

Measuring Marketing: A Complete Breakdown

Stacking Growth | The B2B Marketing Podcast

00:00

Navigating Marketing ROI Challenges

This chapter explores the complexities of accounting for marketing expenses, comparing them to factory costs and distinguishing between capital and operating expenditures. It emphasizes the difficulties in measuring marketing ROI, particularly due to the effects of time lags and sales cycles, as well as the contrasting roles of performance and brand marketing. The narrative provides insights on how past expenditures affect current revenue, advocating for a more nuanced approach to ROI calculations that considers the nuances of marketing influences on sales processes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app