
Institutional investors take to the pitch
Behind the Money
00:00
How to Fund a Women's Soccer Team
Ali: "We want to change the narrative on that and show what's possible in women's sports" The team went through funding rounds kind of like how tech startups do, she says. But they were still looking for a lead investor because the NWSL essentially requires every club to have one lead investor who has at least a 30% stake.
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