2min chapter

Behind the Money cover image

Institutional investors take to the pitch

Behind the Money

CHAPTER

How to Fund a Women's Soccer Team

Ali: "We want to change the narrative on that and show what's possible in women's sports" The team went through funding rounds kind of like how tech startups do, she says. But they were still looking for a lead investor because the NWSL essentially requires every club to have one lead investor who has at least a 30% stake.

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