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Why Do We Love to Hate-Watch TV?

KQED's Forum

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The Allure of Hate-Watching

This chapter delves into the phenomenon of hate-watching, examining its ties to traditional commercials and modern streaming services. It highlights how viewers engage with frustrating characters and storylines, from reality shows to beloved book adaptations, fostering a communal environment for critique and commentary. The discussion also touches on the societal implications of hate-watching, including moral superiority and emotional connections to source material.

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