4min chapter

The Conversation Factory cover image

Building an Intelligence Engine

The Conversation Factory

CHAPTER

Is Your Podcast Designed to Optimize for the Same Thing That You're Optimizing For?

Gerlach: Media is a powerful tool to shape both perception and misperception. We don't really look beyond the surface of what we see, so the result is copious amounts of bolshet. The other thing is that context makes a big difference in terms of the results that you see people get. Gerlach: People make blanket statements like "Everybody should start a pobjest" or these are the things you should do to become a millionaire. Unlyk ye, ok, no, because the context matters.

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