The Future of Social Media

The majority of spend on Facebook and Instagram is still going to Zuckerberg. That's because the price of acquiring a customer has always been the best on his platform. If you can get anything over 2X, in other words, if you have a 50% margin and you basically can get 2.5 ROS return on ad spend, you move to that platform in a week. The people that are growing very quickly on threads are tied to Insta and on Facebook.