
EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food
Whale Informed by Triple Whale
ABI Community
You have to have different creative that's going to attract different pieces of the audience. And then figuring out the back-end stuff, email marketing is huge, SMS is huge. We're really big with Facebook Messenger right now. So definitely testing those pieces and makes them notching is the only way that you can win right now.
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