Battlefield Marketing Success and Live-Action Trailer

Jen Donahoe makes her triumphant return. She's joined by Eric Kress and special guest Stan Kwon from BetaHat.

We dig into:

• Battlefield 6 corrections, marketing takeaways
• Android’s new payment-link era

Unity’s cross-platform payments

• what General Intuition’s $134 M seed means for spatial reasoning and game data

• Rovio’s restructuring
• Football Manager deal with FIFA
• 
  

00:00 Welcome

03:12 Jen's Update

09:17 Industry Insights and Trends

14:56 Battlefield Six Analysis

23:05 Marketing Strategies and Success

26:12 Marketing Choices and Target Audience

27:13 Epic vs Google: Legal Battle Update

36:42 Unity's New Commerce Management Product

41:53 AI and Gaming: General Intuition's Ambitious Plans

49:16 Rovio's Restructuring and Industry Trends

52:40 Football Manager's Success and Future Plans