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3min chapter
Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
Strategy Canvas - The Strategy Canvas of the US Wine Industry
The Strategy Canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. The horizontal axis captures the range of factors the industry competes on and invests in. A high score means that a company offers buyers more and hence invests more in that factor. We can now plot the current offering of wineries across all these factors to understand wineries strategic profiles or value curves.
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