Deepak Rao on how X1 pivoted, launched, built a +600K-long waitlist and fundraised in tough times
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Are You Ready to Announce Now?
We have no data. Literally no way to know if this will all work out and you have to write this product brief in the live on a website with literally no understanding of whether this will even be possible, whether you could do it in the end or not. We landed at the smartest credit card ever made. These were very bold statements. So it could be like a little bit hyper-bold, but we said, we're going to own it. We're going to design the perfect product. And we'll just see if it resonates with individuals or not. It had to be an incredibly amazing landing page where you go there for the first time. You either hate it or you
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