Pop drops, old friends, and the summer of Love Island.
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The Impact of Streaming Phenomena on Music Marketing
This chapter explores the transition in music marketing from TikTok to the booming popularity of 'Love Island' playlists on platforms like Spotify. It highlights significant streaming increases, such as a 6,000% rise from popular tracks, while addressing current legal issues in the K-pop industry and new developments among K-pop labels.
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