#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Understanding the Depths of a Product
I think that asking the right questions and just being intellectually curious, you start to understand the why products were built a certain way. And I remember telling my boss, I'm not looking for a job. I swear I was on LinkedIn. It's a great like playbook for learning in that new industry. Especially if you have a complicated B2B product and then be able to understand it enough to be dangerous and market it.
Play episode from 05:23
Transcript
