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Peak social media: The ads machine

FT News Briefing

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The Evolution of Online Advertising

This chapter explores the journey of online advertising from the challenges faced by a 90s internet startup to the sophisticated ad targeting employed by modern giants like Facebook. It highlights the shift from traditional models to data-driven strategies, examining the implications of privacy changes and the effectiveness of digital ads. The narrative raises critical questions about the sustainability and societal impact of targeted advertising in today's digital landscape.

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