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#743 Spotting Taboo Business Ideas Through the Overton Window

Tropical MBA: Entrepreneurship & Founder Lifestyle

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Navigating the Overton Window for Business Success

The chapter explores how businesses can capitalize on the Overton Window concept to gain marketing traction by embracing ideas on the edge of acceptability. It highlights success stories of individuals like Mark Manson and Andrew Henderson who defied conventional norms to achieve business success. The discussion underscores the significance of understanding societal shifts and adopting contrarian approaches in business strategies.

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