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How D'IYANU Built a Multimillion-Dollar Brand While Staying True to West African Roots

Shopify Masters

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Navigating Change: Embracing Social Media Marketing

This chapter focuses on a pivotal transition in the speaker's business, beginning in 2014, when they shifted from traditional marketing to social media strategies, particularly Facebook ads. They share their journey from struggling with trade shows to achieving remarkable growth, including the impact of producing face masks during the pandemic. The discussion emphasizes the importance of adaptability, innovation, and the significant role of Facebook ads in their ongoing business success.

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