259. Creating Engaging Content That Sells Out Your Products with Cassey Ho
the bossbabe podcast
You Don't Get That Freedom on the Retail Side
I have less freedom on the retail side. The merchandiser, the buyers are telling you what has performed well in store where you should go even if and like when I have a new crazy idea, usually the buyers will need to see data,. Because they're going off of numbers. On the D2C pop flex side, who knows if anyone else wants it? We'll test it. If it works cool, if not cool, we can kill that too. So yeah, so it's the truth. And you work with your husband now? I do. How does that balance work? Like how do you guys turn off, turn on? I don't think we turn off
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