How to Hire a CEO

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I'm a guy that can draw clothes to see the future of how I want things to fit, take good photos, post on Instagram. That's really all I do. There is so much more behind the brand than what you actually see on Instagram. So who hires? The one to just hire it. You just hire more people. But since I hired a CEO, he's probably been in the business nearly 12 months now. Yeah. Like for so many years, I didn't want to do it because Ididn't want to let go. And I didn't wants to have to not be told what to do by someone, but someone else make decisions as well as me.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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