Are You Using Data Driven Campaigning in Election Campaigns?

Researchers interviewed digital campaigners from all those different countries. They found that targeting is just kind of one part of the overall data driven campaigning. In general, we see that data driven campaigning is more of an additional technique in the toolbox that political parties say they have. But some of these interviews were done during COVID pandemic. And there you saw that a lot of money left because they could not, for instance, use any other way of campaigning.