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10min chapter
3.2 Gaya Herrington | Design or Disaster
Sera Tajima Podcast
Redefining Growth: Beyond GDP
This chapter explores the limitations of traditional growth measurements like GDP, advocating for a shift towards prioritizing well-being and emotional richness. It critiques the artificial desires fostered by consumerism and discusses the pursuit of a well-being economy, emphasizing the need for businesses to redefine success beyond profit maximization. The chapter presents examples of companies that have successfully integrated social missions into their models, highlighting the potential for fulfillment through societal contributions rather than relentless growth.
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