
The $1BN CEO who has beat Nike and Adidas in 9 years
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Navigating Sports Business Dynamics
This chapter examines the intricate balance of managing sports clubs, financial performance, and fan expectations, using Tottenham Hotspur as a key example. It explores the importance of strategic partnerships between brands and teams, the complexities of sponsorship deals, and the emotional connections fans have with their teams. Additionally, the discussion highlights the challenges of fundraising and the significance of building genuine investor relationships in achieving long-term business success.
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