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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit
Product Market Fit
How PR Supports Other Channels and Timing
How does PR support other channels and also timing? We're going to get into this, you know, kind of at each stage of the startup journey. But key is that we're talking about earned media specifically. The goal is typically awareness and some sort of authority or trust.
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