Ethereum is in this really hard place about dealing with projects that get too big. When I can join the biggest one that has the most liquid asset where I can use in the most places, it is the most liquid. If I ever want to exit its instant, I can collateralize it everywhere getting the best rates. And industries that have these network effects, they usually have very strong kind of winner take most, if not winner take all dynamics. There's virtually no counter examples to this, and you can say, well, but not in Ethereum.

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