TKE: Building a community, with Simon Mottram, Rapha founder
Beautiful Misfits
00:00
The Community of Bicyclists
Cyclists were a hidden community, but no one had flashed it out. So to start, t was all about tapping into that community. Let's do something for all of them so they can feel proud of the sport and express it. You know, we will commune around the tour do france. We'll watch the tour defranc together, which at the time, nobody did. I wanted more people to experience what i experienced.
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