What’s the difference between being popular and being cool? How has social media changed the trend cycle? And what do Taylor Swift and Walmart have in common?
- SOURCES:
- Anette Asp, project manager and research coordinator at the California Institute of Technology.
- Lalin Anik, professor of marketing at Vrije University Amsterdam.
- Marc Bain, journalist.
- Judy Blume, young adult author.
- Colin Camerer, professor of behavioral economics at the California Institute of Technology.
- James Dean, 20th-century American actor.
- Ryan Hauser, Ph.D. candidate at the Yale School of Management.
- Michael Jordan, former professional basketball player.
- Johnny Miles, senior value manager at Workday.
- Steven Quartz, professor of philosophy at the California Institute of Technology.
- David Skinner, editor of Humanities magazine.
- Lindsey Vonn, Olympic alpine skier.
- RESOURCES:
- "Do You Think You're Cool?" poll by YouGov (2024).
- "What Cool Means Now," by Marc Bain (Quartz, 2020).
- "The History of Michael Jordan's 'Banned' Sneakers," (Complex, 2020).
- "Brand Coolness," by Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi (Journal of Marketing, 2019).
- "How to be Cool," by Johnny Miles (UVA Darden Ideas to Action, 2017).
- Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World, by Steven Quartz and Anette Asp (2015).
- "How Capitalism Created 'Cool,'" by Bourree Lam (The Atlantic, 2015).
- "How Did Cool Become Such a Big Deal?" by David Skinner (Humanities, 2014).
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