6min chapter

Mixed Signals from Semafor Media cover image

Inside the Making of a Super Bowl Ad

Mixed Signals from Semafor Media

CHAPTER

Mascots and Marketing: The Super Bowl Ad Evolution

This chapter explores a creative Super Bowl ad featuring iconic mascots delivering groceries, highlighting the collaboration between brands without fees. It discusses the changing landscape of Super Bowl advertising, including the role of YouTube in marketing strategies and the balancing act of reach versus costs.

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