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4min chapter
Marketer's toolkit 2025: Capitalising on the economic reset
The WARC Podcast
The Power of Brand Equity in Challenging Times
This chapter explores the vital role of brand equity in today's economic environment, underscoring the emotional ties consumers have with brands to support price stability. It critiques the shift towards performance marketing, emphasizing the need for brands to focus on building enduring relationships with consumers to navigate economic uncertainties.
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