Diversifying Target Audiences and Effective Metrics for TikTok Ads

This chapter delves into the importance of not limiting target audiences by gender in advertising and explores essential metrics such as CPC, CPM, and CPA for TikTok ads to maintain profitable margins. It also discusses cost metrics for products in dropshipping, showcasing a successful low-cost product strategy on TikTok shop and the effectiveness of simple product videos in driving sales.