The Importance of Unified Inbox Views in a Successful Business

I love the comment that the opposite of frictionless is honest, not necessarily high friction. I remember even in the early days of Superhuman, they didn't have unified inbox view. You're well served probably often to deselect or fire people who from your funnel who are maybe either a just not going to have that happy experience. And then be also an acknowledgement that if you get really loyal, interested, earnest customers in at the beginning, then those are the people that you continue to build product for.