#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling
Business of Story
00:00
How Do You Make Complex Sales Simple?
How do you make a complex sale simple with your storytelling? It really depends on who I'm speaking to. Some likes to hear how I got to where I am today. Even more so they want to hear what I'm pitching to them. They understand that I've built something from nothing and they respect that.
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