519: Best of Ready.Aim.Empire: Lessons from F45: The Starbucks of the Fitness Industry
The Business of Boutique Fitness
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How F-45 Is Bringing Fitness to the Masses
F-45 was started in 2012 by a former equities trader who saw an opening in the fitness market. At the core of F-45 is an eight-week challenge where tons of new people will come on board. They're also not just focused on fitness but nutrition, and they've taken action to make sure it works from day one.
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