Three Rules cover image

Death to the Status Quo

Three Rules

CHAPTER

Creating an Email List

We started as a landing page. All it was was an email list off of one landing page, which was still up for probably two years. The way we grew was very organic. It was definitely spending a lot of time. If people were using our photos online, I'd search through like image, search on Google and I'd comment on their blog or people would send us what they were making with the images. Everything they're sending me, I can also use myself. That's kind of like a power up for our users as well.

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