5min chapter

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Fairness in e-Commerce Search

Data Skeptic

CHAPTER

Is There Any Kind of Unfairness?

Is there any maliciousness that can be read into this? Is it tat the amazon tends to select their own brands more often? Or is it just seemingly random in some sense? We actually did not investigate the kind of unfairness that you are talking about, like the self promotion sort of things. Getting to the top of the search result is basically a question of sells and revenue and opportunity. For many of the sellers who are selling on amazon,. There is a lack of autonomy for customers. And we conducted a survey to establish that particular thing as well.

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