From Doodle to Decarbonization – Myke Naef
We Are ETH
Doodle's Journey: From Concept to Acquisition
This chapter explores the evolution of the company Doodle, from its initial identity as Enturico Engineering to its successful branding and design philosophy. It also delves into the strategic decision by the founders to sell the company to TA Media, highlighting the benefits of the acquisition and the preservation of its core team and identity.
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