The Alldus Podcast - AI in Action cover image

E222 Rameez Tase, Co-Founder & CEO at Antenna

The Alldus Podcast - AI in Action

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Data Team - What's the Journey Like?

A key arena in which the data is very valuable is when you're making a pricing, a promotion, a distribution decision as a consumer service. And so relying on these kind of case studies, essentially, that come out of the the third party market data has t been extremely valuable for us. The way we're doing this is we're partering with a number of third party datu sources,. We're getting things like millions and millions of a users transaction histories, or whatever it might be. This is done completely on an opt in basis. Yo users know exactly how their data is being used.

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