The Battle for AI Dominance (359)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Brand Publishing or Content Marketing?
It may make sense in your own marketing and positioning to position yourself as your expertise as brand publishing, depending on who you're talking to. At the end of the day, I don't care if you're doing a magazine, a newsletter or anything else, you have to show results from your marketing efforts. What are your marketing? What is all that brand publishing getting you? You have to be reporting to some place in marketing. That's not who we're really talking about here.
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