2min chapter

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The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

AdTechGod Pod

CHAPTER

Exploring Trade Desk's Operating System Diversification Strategies

This chapter explores the Trade Desk's strategic adaptations in response to declining dongle usage in the advertising technology landscape. The discussion focuses on potential licensing models and the intricacies of revenue sharing among platforms and applications in the advertising ecosystem.

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