How Japanese rituals influenced formulations

Gwyneth sits down with Dianna Cohen—founder of Crown Affair—for a conversation about building a beauty brand rooted in ritual and intention, and her mission to make haircare something you actually look forward to. She opens up about stepping away from the CEO role and how that shift has enabled her to reconnect with the work she does best—and, most importantly, why clean beauty doesn’t have to come at the expense of experience.

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